Watch Latrell James “Tracphone” Video

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Watch Latrell JamesTracphone” Video

This month, with his “Tracphone,” Latrell James made his first day of the year. The self-produced product that the Boston-bred emcee found offered himself an insight into the themes of gentrification and the continuous strugger between preserving the past and the future.

It is a strong statement that has now found support as James offers a nostalgic VHS delivery, which makes it possible for an rapper to take control of the TV screen of a white couple while he advertises free Afro selects while he delivers on the path as he heartfeltly tries to make sense of the spot.

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